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The development of the Roadie by Ruff Rider was first conceived by Carl Goldberg while he was traveling down a windy mountain road and a car driving up the mountain was traveling on the wrong side of the road. When Carl slammed on his brakes to avoid a collision, his 125 pound chocolate lab was ejected from the back seat and thrown through the windshield landing on the hood of the car. After this frightening incident, a new windshield, and a trip to the veterinarian, Goldberg realized the threat that an unrestrained dog presents in a moving vehicle, and he decided to do something about it. Not only was his dog’s life in danger, but the thought that his daughter could have been severely injured by the dog was too much to bear.

He went to his local pet store to see what was available, but found only inferior products that were too flimsy and did not fit properly. With an inspiration to make vehicles a safer place for dogs and the people riding with them, Goldberg consulted veterinary orthopedic surgeon Dr. Joseph “Doc Joe” Evans of the Nederland Veterinary Hospital in Nederland, CO. With input from “Doc Joe”, the Roadie is orthopedically sound and ergonomically correct. The design received an 18 claim Broad Based Patent in 1996. Later Goldberg was awarded 2 Additional Patents.

Ruff Rider first opened its doors in 1996. In 1999, Ruff Rider’s Roadie was awarded “Top Choice” and “Product of the Year” by Your Dog Magazine of Tufts University School of Veterinary Medicine.

Ruff Rider’s Roadie, constructed of custom woven nylon webbing was independently tested for ultimate tensile strength (break point), at CTL Thompson Commercial Testing Lab. in Denver, CO on a Tinnius Olsen testing machine which is calibrated annually and traceable to the NIST, under the supervision of Orville “Bud” Werner II,PE Principal. The ultimate load was found to be 9300lbs force. The SAE standard for human seat belt tensile strength is 5000lbs. The new design was crash tested at AZT Automotive GmbH (Allianz) in Issmanning Germany using their unique crash test dummy dog. The Roadie fits dogs from 3-175 pounds.