Welcome to Ruff Rider's Pro Purchase and Service Dog Program!

This program allows select industry partners, professionals and Service Dog owners to purchase Ruff Rider/Roadie products at preferred and wholesale pricing.

image for Ruff Rider pro-purchase-program

Please fill out our online application and include your company/organization name, address, phone number, website, and e-mail address in the appropriate fields. Applications must be complete to be considered. Ruff Rider will respond to you via e-mail within 2 business days to let you know the status of your application.

Applicants that are part of one of the following groups are eligible for the Ruff Rider Pro Purchase Program. Please indicate which group you associate with on your Pro Purchase Application Form.


Behavioral, Search and Rescue, Service Dog Trainers including: Seeing Eye Guide Dogs, Hearing, Physical and Emotional Support Dogs

Industry Employees:

To qualify, the applicant must be working for companies in the Outdoor,

Snow Sports, Professional Over the Road Trucker, Climbing, Maritime Industry, Hunting or Pet industries.

Working Dogs:

To qualify, applicant must actively use the services of working dogs.

Examples include: Search & Rescue Organizations, Ski Patrol/Avalanche Dogs, Fire Departments, Police Departments and Military.

Service Dogs:

To qualify, the applicant must be an active handler of a service dog, therapy dog, or guide dog that provides assistance for its user.


To qualify, the applicant must be employed as a veterinarian or veterinarian technician.

Humane Society Organizations:

To qualify, the applicant must be employed with organizations that provide services for abandoned or disadvantaged dogs.


Please note our Pro Purchase program is ONLY available in the U.S.

Apply here for Ruff Rider’s Pro Purchase and Service Dog Program!

    First Name (required)

    Last Name (required)

    Phone Number (required)

    Your Email (required)

    Address (required)

    Address 2

    City (required)

    State (required)

    Zip Code (required)

    Business Name & Address


    Classification (required)

    Services you, or your dog, offer (required)

    What Breed is your dog? (required)

    What is the Age of your dog? (required)

    Dog's Weight? (required)

    How did you hear about the RuffRider Pro Program? (required)

    By using this form you agree with the storage and handling of your data by this website.